Once a cheater always a cheater?

Happier times ... is it all over for Wayne and Coleen?

Celebrity love rats sem to have become all the more common in recent years. These butter-wouldn't -melt stars used to be able to preserve their squeaky clean images relatively easily with the help of a good publicist, but these days even Max Clifford would struggle to keep their bad behaviour under wraps. Ever since exposés and zoom lenses became tabloid favourites, it was only a matter of time before cheating celebs were exposed to the world.

Catching a philandering husband red-handed has to be every woman's worst nightmare. Finding out about his antics from the front page of the News of the World is something else entirely.

Whilst 99% of betrayed wives are able to come to terms with their marriage breakdown in private, the other 1% have no choice but to suffer in the public eye, under the watchful gaze of the papparazzi camping outside their multi-million pound mansions.

First it happened to Posh. Then Sienna. Closely followed by Cheryl Cole, Elin Nordegren, Toni Terry and Abbey Clancy. Now Coleen Rooney is the latest wife at the centre of a media frenzy surrounding her marriage...and her husband Wayne's roving eye.

From an outsider's perspective, these women are invincible. It seems they have it all - bikini bodies to die for, millions in the bank, perfect relationships, a jetset lifestyle and all the Mulberrys money can buy.

But despite their beauty and wealth, they are just like the rest of us. Their men cheat. And these blokes aren't just average Joes, but superstars with everything to lose. It's a sad state of affairs when, even at the risk of losing their families, their lucrative sponsorship deals and their carefully crafted public image, men will always put their penis first.

There's nothing us Brits love more than a very public celebrity downfall. We, of course, help to raise their profiles in the first place by forking out for glossy magazines with exclusive wedding pictures and buying the latest z-list eau-de-toilettes. Yet when it comes to the extra-marital affairs, we all relish in the drama whilst retaining zero sympathy.

With the exception of Posh and Cheryl who made their cash long before they met their hubbies, the rest of the wives are seen as gold-digging wags who simply use their husbands as a golden ticket to a life of luxury. After all, aren't the women who go on the hunt to bag themselves a rich sportsman as bad as the men who cheat on them?

But whatever happened to love? In our money-obsessed, consumer-driven, publicity-hungry world, it's hard to believe that a couple might just be together because they love one another. Which is the case, I believe, for Wayne and Coleen. The evident problem is that Wayne can't keep it in his pants for longer than five minutes.

So will Coleen do an Abbey and stay, or a Cheryl and run for the hills? There's only so much humiliation a self-respecting woman can take, and Coleen has had her fair share with Wayne. After all, who can forget the tabloid headlines when he was caught in the act with a grandmother nicknamed 'the auld slapper'?

The pressure any woman faces to leave when their man does the dirty is immense, but for celebs this pressure is even greater. Life under the media microscope is tough and they are damned if they do and equally damned if they don't.

But the question is, can a leopard ever change his spots?